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All leaders face the issue of how to win business in a competitive marketplace while i am international sales manager of Sydney Corporation, a producer of both commodity and specialty chemical products, they constantly faced competitive pricing decisions to retain current customers’ business was well as win the business of new customers.We worked hard to differentiate ourselves on customer and technical service, as did our competition. Price, however, played a large factor in whether we won or lost the business.So, as a business leader, how do you increase the probability that you will win in the competitive marketplace.